"Learn how to write for the results you want every time, in every medium! Do you wish you could write better? In today's business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you've never met. No wonder strong writers win the jobs, promotions, and contracts. Business Writing For Dummies shows you, from the ground up, how to create...

White papers are a challenging form of content marketing that takes years to master. This guide gives you practical, step-by-step advice on planning, creating, and promoting effective white papers.

Anyone who wants to be heard is facing an epic challenge--people are drowning in a sea of words. How do you get your audience to pay attention? By learning to say a lot more with a lot less and punch through the noise. By learning Smart Brevity. "Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact...

"The Content Planner helps business writers plan, create and publish content to a website. Readers know the importance of publishing frequent, unique content to their blog but they struggle to take action. Some are overwhelmed at the prospect of brainstorming topics to write about let alone writing and publishing the content. Others are unable to organize their ideas into a viable publishing schedule and end up publishing nothing. By using an editorial...

A step-by-step guide through the grant-writing process covers such topics as individualizing a letter of intent; developing action plans; and finding corporate, foundation, and government grants.

"So much of success in business depends on writing well. From resumes to reports, proposals to presentations, Writing Well for Business Success will help you communicate your ideas clearly, quickly and effectively. It will help you distill your message into a well-targeted statement; ace the elements of style; write what you want to say in emails, business plans and more; master the tricks of editing yourself. Presented in author Sandra Lamb's lighthearted...

This new expanded second edition shows you-no matter your age or skill, your job or training-how to come up with more ideas, faster and easier. Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's a proven process that works. You'll learn to condition your mind to become "idea-prone," utilize your sense of humor, develop your curiosity, visualize your...

Revised and updated for the newest digital platforms—the classic guide to business writing style and protocols

While retaining all the valuable information that has made The Business Style Handbook a modern classic, the second edition provides new words, phrases and guidance to help you express yourself clearly, confidently and correctly on any digital platform.

New to this edition:

Updated A-to-Z section

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"Based on her course at the Princeton University School of Public and International Affairs, Martha Coven presents a crisp, brief, up-to-date introduction to clear and compelling writing for future professionals. Coven covers the basics of developing a professional style and writing and revising first and successive drafts. She then covers common types of professional writing, including correspondence, memos, proposals, plans, and reports, critical...