Explains the role of color in advertisement and graphic design through descriptions of each color's psychological meaning, examples of designs using different color schemes, a color wheel, and hundreds of swatches to use for testing.

"From kelly green to millennial pink, our world is graced with a richness of colors. But our human-made colors haven't always matched nature's kaleidoscopic array. To reach those brightest heights required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that's allowed for the most luminous manifestations of our built and adorned world. In Full Spectrum, Rogers takes us on that globe-trotting journey,...

When it comes to decorating, the endless colour choices available are enough to overwhelm the most determined home decorator. The Colour Scheme Bible solves that problem, and with hardcover sales of 100,000 its value is well proven. This lay-flat paperback edition is sure to be an equally popular choice. With 200 colour scheme ideas to choose from, The Colour Scheme Bible is an easy-to-use and inspiring reference to using colour in the home. It describes...

Renowned garden artist Keeyla Meadows sees the world in strong, saturated shades. Fearless Color Gardens brings this unique vision to life by showing how to use wild, uninhibited color to connect indoor and outdoor spaces and turn a garden into a work of art. Learn how to pick colors that work together; how to coordinate the colors of walls, benches, containers, and garden art; how to organize garden spaces through the use of color; and how to translate...

"A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice. The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing...

"Playing with Color is a highly accessible, fun approach to learning color application and principles. This hands-on book begins with an introduction to the philosophy of learning through the process of play. It then leads to a series of experimental design projects with an emphasis on color, providing the reader with a "toolkit" of ideas and skills. The awareness and sensitivity to form, color, material and craft gained through these visual experiments...

In a question and answer game, a teacher and her group see a variety of animals, each one a different color.

Go beyond the color wheel and unlock the potential of your oil painting palette with this unique and informative guide by an award-winning painter. More than any other single tool at your artistic disposal, color has the potential to command the eye, quicken the pulse and elicit a response from your viewer. In this engaging and unique color workshop, Vicki McMurry offers insight for artists of every level. McMurry starts with basic principles, from...

Fifteen children's book artists, including Lauren Castillo, Frann Preston-Gannon, and Melissa Sweet, share their favorite colors and explain why they love them. This personal collection will inspire readers to create favorite-color drawings and stories of their own.