ESSENTIALS OF TRADEMARKS AND UNFAIR COMPETITION

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in trademarks and unfair competition.

"This is an extremely well-conceived, clearly written, and authoritative presentation of several related intellectual property

...

"The Civil War is over. But Wyoming Territory is still a battleground for the native tribes who live there. Most folks avoid the area like the plague. But not former Texas Ranger Butch Keeling and his saloon fight buddy Tucker Cobb. They figured Wyoming would be the perfect place to launch the Frontier Overland Company -- a rough-and-ready stagecoach operation that dares to go where others fear to tread. Butch and Cobb aren't afraid of much -- but...

"Formaldehyde, borax, salicylic acid. Today, these chemicals are used in embalming fluids, cleaning supplies, and acne medications. But in 1900, they were routinely added to food that Americans ate from cans and jars. Often products weren't safe because unregulated, unethical companies added these and other chemicals to trick consumers into buying spoiled food or harmful medicines. Chemist Harvey Washington Wiley recognized these dangers and began...

What is fair trade? How does it work in practice? What difference is it making to people in the developing world? This is the story of fair trade fashion company People Tree. Sweatshop labour: The UK fashion business is worth over {dollar}40 billion annually. But beneath the industry's glamorous facade, there's an inconvenient truth: most of the clothes are made in the developing world using sweatshop labour. People Tree set out to make a difference,...

This book takes aim at the Fair Trade consumer movement which many assume to be entirely benign. Through a razor-sharp analysis based on insider knowledge, Ndongo S. Sylla reveals the gap between the rhetoric of Fair Trade and its practical results. Sylla shows empirically that Fair Trade excludes those who need it the most and that its benefits are essentially captured by the wealthiest groups in the supply chain. Based on his experience of working...