Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of...

Here is an essential reference for writers - from the self-published to those published by major houses - written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist,...

"A former journalist's tips and guidance on how to deal with traditional online media Former award-winning journalist Jeff Ansell provides a how-to guide for executives and other professionals whose high-visibility requires frequent interviews with the media. Drawn from his workshops at Harvard Business School and MIT-Harvard's Public Disputes Program, the author provides tested techniques, tools, and insights for how to respond to all types of media...

"Getting good PR is easier and cheaper than you think! If you want to get media attention, you don't need to spend a dime, and you definitely don't have to pay someone to do the work for you. Here's how to do it yourself. In DIY Public Relations, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you don't have a communications and marketing...

"A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests....

"This beautiful full-color book tells the stories of rivalries that not only stimulated and benefited the course of art, from ancient times to the present, but also help shape our narrative of art, lending it a sense of drama that it might otherwise lack"--

Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened....

Olivia Morten is perfect. Maybe she's constantly hungry, but her body is to die for. Maybe her high-flying publicist job has taken over her life, but her clients are L.A.'s hottest celebrities. Maybe her husband is never around, but he is a drop-dead-gorgeous doctor. And maybe her past harbors an incredibly embarrassing secret, but no one remembers high school-- right? When Ben Dunn, Olivia's high school arch nemesis and onetime crush, suddenly resurfaces,...

"Why doesn't the world work? Simon Anholt, TED Talk sensation and advisor to world leaders, provides a startingly straightforward solution to our greatest challenges"--

"Jayne Mansfield (1933-1967) was driven not just to be an actress but to be a star. One of the most iconic sex symbols of her time, she was known for her platinum blonde hair, hourglass figure, outrageously low necklines, and flamboyant lifestyle. Hardworking and ambitious, Mansfield proved early in her career that she was adept in both comic and dramatic roles, but her tenacious search for the spotlight and her risqué promotional stunts caused her...