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Author
Language
English
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Description
On Writing Well, which grew out of a course that William Zinsser taught at Yale, has been praised for its sound advice, its clarity, and for the warmth of its style. It is a book for anybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does. Whether you want to write about people or places, science and technology, business, sports, the arts, or about yourself in the increasingly popular...
Author
Language
English
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Description
Rhetoric is all around us. It's what inspires armies, convicts criminals, and makes or breaks presidential candidates. And it isn't just the preserve of politicians. It's in the presentation to a key client, the half-time talk in the locker room, and the plea to your children to eat their vegetables. Rhetoric gives words power: it persuades and cajoles, inspires and bamboozles, thrills and misdirects. You have been using rhetoric yourself, all your...
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English
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Description
Though typically considered oral cultures, ancient Greece and Rome also boasted textual cultures, enabled by efforts to perfect, publish, and preserve both new and old writing. In Editorial Bodies, Michele Kennerly argues that such efforts were commonly articulated through the extended metaphor of the body. They were also supported by people on whom writers relied for various kinds of assistance and necessitated by lively debates about what sort of...
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English
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Description
Product Description: Everyone wants to be a published writer. But only a few manage to break into print. In this guide, Richard D. Bank provides expert advice to help you reach your goals of writing and selling articles, essays, and books. Featuring step-by-step instructions covering all aspects of writing, including how to: Master the elements of creative nonfiction; Conduct interviews and take accurate notes; Find your unique voice; Develop good...
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Series
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English
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Description
"David Carrier examines the history and practice of art writing and reveals its importance to the art museum, the art gallery, and aesthetic theory. Artists, art historians, and art lovers alike can gain fresh insight into how written descriptions of painting and sculpture affect the experience of art. Readers will learn how their reading can determine the way they see painting and sculpture, how interpretations of art transform meaning and significance,...
Author
Publisher
Harper, an imprint of HarperCollins Publishers
Pub. Date
[2016]
Language
English
Description
"In this ... engaging guide, [the author] offers insight and outlines the crucial keys you need to win any debate, anywhere, anytime-- drawn from landmark legal cases, politics, his own career, and even popular film and television. [It is] a celebration of clashing minds and viewpoints..."--Amazon.com.
Author
Language
English
Formats
Description
All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct--and often floundering or failing as a result--we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest...
12) Rhetoric in ancient China, fifth to third century, B.C.E: a comparison with classical Greek rhetoric
Author
Language
English
Formats
Description
Xing Lu examines language, art, persuasion, and argumentation in ancient China and offers a detailed and authentic account of ancient Chinese rhetorical theories and practices within the society's philosophical, political, cultural, and linguistic contexts. She focuses on the works of five schools of thought and ten well-known Chinese thinkers from Confucius to Han Feizi to the the Later Mohists. Lu identifies seven key Chinese terms pertaining to...
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Language
English
Description
"This updated 2018 Classic edition contains the original version of William Strunk's The elements of style, plus a variety of enhancements that make this book even more useful. Written a century ago, Strunk's book is a nostalgic link to the Art Deco era and the Roaring Twenties. Many of the grammar rules listed in his book still apply today; but the English language has changed over the years, and some of these rules are now obsolete. This Classic...
Author
Language
English
Description
"This wise and entertaining guide by one of the great editors of our time offers timeless tools for making meaning clear. Refresh your writing. Unravel convoluted sales talk written to deceive. See through political campaigns erected on a tower of falsehoods. Fake news is but one of the pimples of a literate civilization under siege. Slovenly English! Billions of words come at us every day with unimaginable velocity and shriveled meaning, in social...
Author
Series
Publisher
Wiley
Language
English
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Description
Do ever wish that you could write the perfect university essay? Are you left baffled about where to start? This easy-to-use guide walks you through the nuts and bolts of academic writing, helping you develop your essay-writing skills and achieve higher marks. From identifying the essay type and planning a structure, to honing your research skills, managing your time, finding an essay voice, and referencing correctly, this book shows you how to stay...
Author
Language
English
Formats
Description
We tend to think of rhetoric as a solely human art. After all, only humans can use language artfully to make a point, the very definition of rhetoric. Yet when you look at ancient and early modern treatises on rhetoric, what you find is surprising: they're crawling with animals. With Rhetoric in Tooth and Claw, Debra Hawhee explores this unexpected aspect of early thinking about rhetoric, going on from there to examine the enduring presence of nonhuman...
Author
Language
English
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Description
A widely admired writer and teacher of writing, Verlyn Klinkenborg now gives us a distillation of that experience in an distinctive book that will help anyone who wants to write, write better, or have a clearer understanding of what it means for them to be writing. Klinkenborg believes that most of our received wisdom about how writing works is not only wrong but an obstacle to our ability to write. Here he sets out to help us unlearn that "wisdom"--about...
Author
Language
English
Formats
Description
In A Way with Words: Writing, Rhetoric, and the Art of Persuasion, esteemed professor Michael D.C. Drout brings his expertise in literary studies to the subject of rhetoric. From history-altering political speeches to friendly debates at cocktail parties, rhetoric holds the power to change opinions, spark new thoughts, and ultimately change the world. Professor Drout examines the types of rhetoric and their effects, the structure of effective arguments,...
Author
Language
English
Description
Before there were workshops and degrees, how did aspiring writers learn to write? By reading the work of their predecessors and contemporaries, says author and teacher Prose. Prose invites you on a guided tour of the tools and the tricks of the masters. She reads the very best writers and discovers why their work has endured. She takes pleasure in the magnificent sentences of Philip Roth and the breathtaking paragraphs of Isaac Babel; she is moved...
Author
Publisher
W.W. Norton & Co
Pub. Date
©2011
Language
English
Description
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.